Apple iOS 15 @apple #mail #privacy #protection feature will now preopen tracking images in #emails #seo #sem #mktg

For Apple users using Apple Mail (this accounts for around 50% of all email opens!) who have opted into this new feature, Apple will preload all the content and therefore the open tracking will show as ALL emails having been opened.

• https://news.twentyci.co.uk/blog/what-does-ios-15-mean-for-email-marketing?utm_campaign=TwentyCi

The reality is that the sender of the email won’t know whether it has been opened or not, and if it has, when.