ed/x/ubuntu list usb devices
ed/x/ubuntu 16 uses a 3 year old file (usb.ids) to list usb devices
$ lsusb
Bus 001 Device 001: ID 1d6b:0002 Linux Foundation 2.0 root hub
Bus 002 Device 003: ID 0e0f:0002 VMware, Inc. Virtual USB Hub
Bus 002 Device 002: ID 0e0f:0003 VMware, Inc. Virtual Mouse
Bus 002 Device 001: ID 1d6b:0001 Linux Foundation 1.1 root hub
you can update this manually if you like
# locate usb.ids
/usr/share/hwdata/usb.ids
/usr/share/kcmusb/usb.ids
/usr/share/misc/usb.ids
/var/lib/usbutils/usb.ids
the first three are symlinks to the last one in /var/lib so that is the only one you need to update
(optionally) add your favorite missing device(s)
then
try lsusb again and your missing devices might now be listed